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Finding the Perfect Fit: Best Email Marketing Software for E-commerce in 2023

How’s it going?

Don’t get me wrong, this is a shameless-long-tail-keyword-stuffed blog piece designed to hit our SEO goals. BUT it’s also legit. We’ve been around the block; we know good email software when we see it.

If you're running an online store, you know that email marketing is a powerhouse for boosting sales and building customer relationships. But there’re so many f*cking options, it can be hard to see the wood for the trees.

Mailchimp, Klaviyo, Brevo, ActiveCampaign logos

Here are the top contenders for best email marketing software for e-commerce in 2023.

1. Mailchimp

Mailchimp screenshot


- User-Friendly: Mailchimp's drag-and-drop editor makes creating stunning emails a breeze.

- Automation: Robust automation features help you send the right message at the right time.

- Analytics: Detailed reports help you track your campaign's success and make data-driven decisions.

- Free Plan: A free tier is available for businesses just starting out.


- Pricing: As your email list grows, Mailchimp can get pricey.

- Limited E-commerce Integrations: Integration options for certain e-commerce platforms may be limited.

Pick Mailchimp:

If you want a platform that will help you with a multitude of channels, choose Mailchimp. You can manage your socials and digital ads using this platform. Mailchimp's trusty interface is also very beginner-friendly.


2. Klaviyo

Klaviyo screenshot


- E-commerce Focus: Klaviyo is tailor-made for online stores, offering deep integrations with popular platforms.

- Segmentation: Easily segment your audience based on shopping behaviour, boosting personalization.

- Abandoned Cart Recovery: Powerful tools to recover lost sales from abandoned carts.

- Analytics: Track revenue generated from email campaigns down to the dollar.

- SMS Marketing: Send text messages alongside emails to reach customers through different channels.


- Learning Curve: Its feature-rich platform may require some time to master.

- Pricing: Klaviyo's pricing scales with your list size and email sends, so it can be costly for larger businesses.

Pick Klaviyo:

If you want data comprehensive data, Klaviyo is your pick. The data points you can gather using Klaviyo give you comprehensive customer profiles, meaning your targeting will be on point.


3. Brevo (formerly SendinBlue)

Brevo screenshot


- Affordable: Brevo offers competitive pricing, making it a great choice for budget-conscious e-commerce stores.

- Automation: Create sophisticated email workflows without breaking the bank.

- Transactional Emails: Ideal for sending order confirmations and shipping notifications.

- SMS Marketing: Send text messages alongside emails to reach customers through different channels.


- Limited Templates: The email template library is not as extensive as some competitors.

- Advanced Features: May lack some advanced features required by larger e-commerce operations.

Pick Brevo:

If you're on a budget, Brevo is for you. You can get some great functionality for a fraction of the price.


4. Active Campaign

ActiveCampaign screenshot


- Automation Powerhouse: ActiveCampaign's automation capabilities are among the best, allowing for highly personalized customer journeys.

- CRM Integration: Seamlessly integrate your email marketing efforts with customer relationship management.

- Split Testing: Easily test different email variations to optimize your campaigns.

- Scalability: Suitable for small businesses to enterprise-level e-commerce operations.


- Pricing: The more features you need, the higher the price tag.

- Learning Curve: Mastering its advanced features may take time.

Pick ActiveCampaign:

If you have deep pockets and you're passionate about automation (who isn't), go down this route.



Email marketing is a must-have strategy for your e-commerce store. But we don’t need to tell you that, you’re already here weighing up options.

But if you’re going to add this string to your bow, you need to make sure it’s solid and taut. And that string will only be as good as the software you’re using (and more importantly, how you use it). We’ve been through the four most popular - here’s a quick recap:

If you're just starting and need a free plan to get your feet wet, Mailchimp is a solid choice. If you're serious about e-commerce and want robust features tailored to your needs, Klaviyo is worth the investment. For budget-conscious e-commerce entrepreneurs, Brevo offers affordability without sacrificing essential features. And if you're looking for an all-in-one solution with powerful automation, consider ActiveCampaign.

Ultimately, the best email marketing software for your e-commerce business in 2023 depends on your unique needs, budget, and growth plans. If you’re still not sure, here’s what you can do next:

  1. Contact us - we’re always happy to have a chat. Send us an email at and put the kettle on.

  2. Use the free trials/plans. Choosing your email software is like choosing a life partner - they might be good-looking and popular but if they do your head in, they’re not worth sh*t.

Now, get out there and talk to your customers.


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